Are you getting the most out of your HubSpot investment?
HubSpot can be an important marketing tool or it can be wasted money if not used properly. If you’re like most people who use HubSpot, you’ve invested too much money in the service to cut your losses, and likely seen some promising results just not the amount you had initially hoped for. As far as you know, you’re doing everything you can but simply not seeing the full fruit of your hard work with the site. That means it’s time for a HubSpot Health Check, an assessment of your HubSpot usage, to make the important changes you may not have realized you needed.
How the HubSpot Health Check Works
The first aspect of the Health Check is to assure your strategy is valid. You need to make regular posts to market your product or service and they have to be relevant to your audience. Your posts serve a dual purpose. First, they your potential clients informed as to changes made within your company and the services you provide. Secondly, posts keep you in touch with customers so they think of your company when the need for your services arises.
Other aspects of the assessment assure your reaching optimal conversion rates with an integrated sales process, following up on potential leads, and using the data you receive through the site to continue upgrading your marketing plan. It’s all too easy to get caught up with how many visitors and views your page gets and lose sight of the bigger goal of actually making sales.
Appropriate Use of HubSpot Tools
HubSpot provides the tools you need to assure you make great sales if you understand how to use them. Blogging may be a no-brainer, but you also need to link with your social media pages, provide a landing page for people interested in your services who do a general internet service, and provide a call to action so the potential client knows how to proceed. Furthermore, you can provide lists, surveys, or even games to gather information about your audience and their needs, then alter the presentation of your product descriptions to make it clear you’ll meet those needs.
When we perform the HubSpot Health Check, we begin by asking your team some general questions to make sure everybody is on the same page. The assessment itself takes about two weeks to perform, during which time we’ll evaluate how your HubSpot use fits in with your overall marketing plan and how it could potentially perform better with such a plan.
Once the report is finished, we’ll give you time to review before conducting a follow up meeting to discuss the report and answer any further questions you have while determining how to make better use of your site. Contact us today and we’ll get the process started toward improving the results of your HubSpot presence.